Department of Business Administration

Lund University School of Economics and Management

Brand as Violence - A Diluting or Enlightening Metaphor?


In this seminar, associate professor Sofia Ulver encourages a “discussion regarding the possibly self-destructive or constructive consequences for critical marketing at large, when using symbolically and emotionally loaded metaphors to make a point about marketing’s or brands’ destructive potency.”

The seminar is based on the publication Brand as Violence (Ulver, 2017).

More on Sofia Ulver's research in the Lund University research portal.


Time: 2 October 2017 kl. 15.00-17.00

Venue: Holger Crafoords Ekonomicentrum, EC3:318