lunduniversity.lu.se

Department of Business Administration

Lund University School of Economics and Management

Marketing seminar on platform management

Seminarium

Javier Cenamor presents his ongoing research.

How important are platforms like Google and Facebook in today's marketing and within what structures do they act?

Javier Cenamor, PostDoc in marketing focusing on internationalization, presents his ongoing research on the theme of "Managing Platform-Mediated Ecosystems" and introduces different platform approaches.

More about Javier Cenamor's research can be found in Lund University's research portal.

 
14 February 2018
12:00–13:00

Venue

Ideon Alfa1:3004
Scheelevägen 15B
223 63 Lund