lunduniversity.lu.se

Department of Business Administration

Lund University School of Economics and Management

Research seminar on digital marketing

Seminarium

Roger Ström presents article and book on digital marketing.

Roger Ström, Business Development Manager at HRV GROUP AB and former researcher and lecturer in digital marketing at Halmstad University, presents an article on online marketing. 

Roger Ström will then give a lecture on his book Digital marknadsföring, which "describes with current research and practical examples how the digitalization takes corporate marketing to a new level".

Please contact clara.gustafsson@fek.lu.se before the seminar if you want to read the article on online marketing beforehand.

 
13 February 2019
13:00–14:00

Venue

Ideon Alfa1:3004
Scheelevägen 15B
223 63 Lund

Contact

Johan Anselmsson

johan.anselmsson@fek.lu.se