Department of Business Administration

Lund University School of Economics and Management

Team LUSEM places second in a prestigious case competition

Published: 2019-01-14

Congratulations to Hanna Rasmusson, Ella Zhao, Samuel Spjuth, Erik Månsson and coach Mats Urde for finishing second at the John Molson MBA International Case Competition 2019!

The team.

”It has been an incredible experience, and we could never had dreamed of going this far in an MBA competition! We would like to thank our fantastic coach Mats Urde for his inexhaustible support and inspiration as well as the school who has provided us with the possibility to participate. We hope that we have contributed to spreading the LUSEM case culture, and proven that our way of working with cases really is world class”, Erik Månsson says.

”This year’s theme, disruption, suited us perfectly and is a combination of our interests; brands, organizational theory, finance and digital transformation”, Erik continues.

John Molson MBA International Case Competition is open to 36 participating teams from top business schools worldwide. It is recognized as the largest case competition of its kind.

“We are extremely happy and proud with finishing second, as well with being awarded the ’Team spirit award’ for being a team that demonstrates genuine team spirit and collaboration. It is Lund’s foremost placement with margin. There are no shortcuts to a placement like this. Planning, training, training, training, leadership and the School’s case culture is among the factors behind a successful team”, coach Mats Urde says.

The LUSEM team won 4 out of 5 cases in the group play, which took them to the semi-finals. Once there, they managed to deliver their overall best solution and presentation. In the semi-finals they beat HEC Montreal and Asper Business School. They competed for the top spot with Nanyang Business School and McMaster University DeGroote School of Business. In the end, it was Nanyang Business School who won the entire competition.

How to solve a case

With up to three hours of preparation time, teams of four students must analyze and evaluate unpublished business cases using their skills, knowledge and experience. Students rely on their own abilities and limited use of Microsoft Office software, with no access to the internet. The final product is a presentation in PowerPoint format whereby students demonstrate their ability to dig into a problem and develop a feasible solution.

The students must then present their detailed plan of action to a panel of judges. More than 300 business executives serve as judges, using their unique backgrounds, experiences and perspectives to critically assess the participants’ presentations. Teams are evaluated on creativity, insight, substance and plausibility of implementation.

The team

Ella Wenxin Zhao

Studying: MSc in Finance
Country of origin: China
Career interest: Interested in the field of finance, especially mergers and acquisitions. Will be joining PwC headquarters for the graduate rotation programme in September. Looking forward to exploring all possibilities and ultimately finding a position where best play to my strength.

Erik Månsson

Studying: BSc in Business and Management
Country of origin: Sweden
Career interest: Want to explore leadership as well as organizational development and culture. Will hopefully join a small start-up team after graduation in June.  

Hanna Rasmusson

Studying: MSc in Accounting and Finance
Country of origin: Sweden
Career interest: Want to explore the world of corporate finance, where numbers and qualitative factors combines, and be able to use and further develop analytical skills. Will start this journey as associate at KPMG’s Transaction Services in Stockholm after graduation.

Samuel Spjuth

Studying: BSc in Business and Management
Country of origin: Sweden
Career interest: Want to explore branding, digitalization and strategy, and will therefore join P&G as an Assistant Brand Manager for the Nordic region in January.

Coach: Mats Urde

Associate professor in Business Administration with a focus on strategic brand management.

Case teaching and learning at LUSEM

Read more about Mats Urde in the research portal