lunduniversity.lu.se

Department of Business Administration

Lund University School of Economics and Management

Marketing

The marketing programme consists of about 25 researchers and PhD students. One important research area for the group is studies of branding and brand management from different perspectives. Substantial interest is also devoted to inter-firm relationships between retailers, distributors and manufacturers, and to international marketing aspects involving research on, for instance, new market entry and networking.

Consumer studies, market-driven innovation and retailing are also areas where the group conducts substantial research. The marketing group cooperates closely with the Swedish food and retail sector and also in interdisciplinary research with other faculties.

Substantial interest is devoted to inter-firm relationships between retailers, distributors and manufacturers, and to international marketing aspects involving research on, for instance, new market entry and international alliances.

Our research covers areas such as:

  • Brand Studies
  • Consumer Studies
  • Market-driven Innovation
  • Retail Studies
  • Sustainability Studies

Read more via the links below.

Faculty

Deputy Head of Department,
research area Marketing

Johan Anselmsson

Professors
Johan Anselmsson
Ulf Elg
Ulf Johansson

Associate professors
Magnus Nilsson
Tommy Shih
Peter Svensson
Veronika Tarnovskaya
Sofia Ulver
Mats Urde

Senior lecturers
Jon Bertilsson
Javier Cenamor
Annette Cerne
Clara Gustafsson
Frans Melin
Burak Tunca

Postdocs
Carys Egan-Wyer
Reema Singh

Doctoral students
Karin Alm
Oskar Christensson
Phil Flores
Marcus Klasson
Johan Schlasberg
Hossain Shahriar
Axel Welinder
Jörgen Wettbo

Lecturers
Lars Carlman
Ekaterina Drosou
Johan Gromark
Micco Grönholm
Mats Rönne

Guest professor
Fleura Bardhi, Cass Business School

Guest researcher
Timothy Hallett, Indiana University Bloomington
Bixiang Shi, Beijing Jiaotong University (PhD student)
Fenfen Wei, Hefei University of Technology (PhD student)